Fees & Profit
Profit Margin Calculator
Calculate profit margin, markup and break-even price from your cost and selling price — or find the price you need for a target margin.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A $10 cost sold at $15 is a 33% margin but a 50% markup.
What is a good profit margin for e-commerce?
Most healthy e-commerce businesses target a 20–40% net margin after all fees, shipping and marketing. Handmade goods often need 50%+ gross margin to be sustainable.