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Pricing & Margins

Handmade Pricing Calculator

Price handmade products properly by paying yourself for your time, covering overheads, and adding a wholesale and retail margin.

Frequently asked questions

Why is my handmade price so much higher than I expected?

Because most makers forget to pay themselves. Once labour goes in at a real hourly rate, the number climbs fast. That gap is the reason so many craft businesses quietly run at a loss.

What hourly rate should I use?

Start with what you would accept doing the same skilled work for someone else, and never go below your local minimum wage. Raise it as your skill and demand grow.

Do I need both a wholesale and a retail markup?

Only if you plan to sell to shops. Doubling twice keeps room for a stockist to take their own margin without undercutting your own storefront. Selling direct only, one markup is enough.